If you’ve held off on buying that air fryer, rowing machine, or mattress, we’ve got excellent news for you: Amazon just announced official dates for Prime Day 2023. This year, it’ll fall on Tuesday, July 11, and Wednesday, July 12.
You don’t need to wait until then to fill your cart, however, as Amazon is offering stellar early sales leading up to the main event. A word to the wise: Prime Day can be chaotic, with lightning deals starting and stopping at all hours, so it’s never a bad idea to get a head start on shopping.
What’s Amazon Prime Day?
Since 2015, Amazon has offered discounts on a wide range of products for two days, including best-selling tech gadgets, kitchen appliances, fitness equipment, clothing, sex toys, skin care, and more. (It honestly feels like just about everything on the site is marked down.) The massive sale is a perk of being a Prime member (that and free shipping).
Prime Day is a smart time to shop, as you can usually find some of the steepest price drops of the year. Last July we saw hefty markdowns on products like Vitamix blenders, Bose headphones, Apple Watches, Crest Whitestrips, Ugg slippers, and NordicTrack treadmills.
What are the best early Prime Day deals?
We’re tracking the best Prime Day deals here through the end of the sale. Below, we’ve rounded up the standout sales we’re already seeing on a few of our favorite products.
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Best Prime Day Fitness Deals
Looking to build out a home gym? Prime Day has all sorts of sales on exercise equipment, activewear, and accessories. This SELF Home Fitness Award–winning kettlebell saves space in your home by replacing multiple weights, and it’s currently available at a 25% discount. You can also take over 20% off a folding treadmill, simple hand weights, and cushy running shoes.
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Best Prime Day Wellness Deals
No matter the time of year, you could probably—*definitely*—use some recentering and self-care. There are plenty of wellness products on sale at Amazon, including our SELF Fave heated neck massager, a Levoit humidifier, and a Waterpik that makes flossing way more enjoyable.
Best Prime Day Sex Toy Deals
Speaking of deals that’ll help you feel good, there are quite a few sex toys available at a discount right now, including top-rated G-spot vibrators and discreet bullets.
Best Prime Day Tech Deals
Let’s not overlook Amazon’s top-notch tech deals. The retailer has a fantastically large range of useful electronics on sale, like the SELF Fave Samsung Galaxy Buds Pro 2, which block out noise while you work; a palm-size camera that prints your photos; and a video doorbell to upgrade your home security.
Best Prime Day Skin Care Deals
Amazon has a ton of luxury and staple skin care sales—enough to compete with Sephora or Ulta. Deals we’re currently eyeing: routine-boosting retinol and vitamin C serums, as well as a SELF Healthy Beauty Award-winning Dr. Brandt exfoliator.
Best Prime Day Outdoor Deals
Feel a lot more comfortable—and hydrated—on your next hike or camping trip with these useful outdoor deals from expert-approved brands like Lifestraw, Coleman, and Marmot.
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Best Prime Day Kitchen and Home Deals
Update the spaces where you probably spend much of your time with thoughtful new touches. A 50%-off Shark robot vacuum can deal with the dirt and dust you track in, without requiring you to lift a finger. For fresh smoothies, turn to the 15%-off Ninja blender; and if the rest of your cookware could use a refresh, there are pots and pans from Cuisinart with 60% markdowns.
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Best Prime Day Mattress & Bedding Deals
With summer comes sweaty nights, when all you crave is a nice, cool mattress and bedding. Go ahead, buy yourself a breathable new Nectar mattress (currently 22% off), an adjustable pillow, and more.
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