The lonely zone | Seth’s Blog

For many, the goal is to be the deciding vote, the donation that gets a cause over the goal, the person who counts.

And often, we enjoy piling on. Once the cause or fashion or tech is clearly working, it’s easy and fun to say “me too.”

More rare, more vulnerable and more important is to decide to show up in the lonely zone. When it might not work. When the originator really needs your support. When speaking up, donating or simply showing up feels like a risk or a waste.