The race to the bottom has been won.
Anything cheaper than what’s on offer is a waste of the customer’s money, because it won’t get the job done.
Once we’ve cut every corner, all that’s left is the brutality of less.
One slogan is: You’ll pay less than you should have, and waste it all.
An alternative is: You’ll pay more than you hoped but get more than you paid for.
The problem with the race to the bottom is that you might win.
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