How Millennial And Gen Z Entrepreneurs Are Re-Shaping Business

By Bryce Welker, a CPA and CEO of multiple companies, including Crush The EA Exam.

Changing traditional notions of entrepreneurship and reshaping industries across the globe, a new breed of entrepreneurs is taking center stage: Millennials and Gen-Z. With their unique characteristics, innovative mindset and digital fluency, this new wave of business pioneers is leveraging technology and embracing social responsibility in a way that can have a lasting impact on not just their sectors but the world as a whole.

But just how are young entrepreneurs changing the way we see and do business? My team includes several young entrepreneurs who not only work with me but also have their own ventures and startups. I see firsthand how they are changing the landscape of business and the answer is as complex as it is groundbreaking.

The Changing Dynamics Of Entrepreneurship

In the past, entrepreneurship was often associated with experienced professionals and seasoned business leaders. Before, you needed a lot of capital, credit and expertise to be a business owner, with a dash of clout and a sprinkle of nepotism. However, the rise of young entrepreneurs is disrupting this narrative. The story is shifting.

Technological advancements, globalization and the emergence of the gig economy have created fertile ground for Millennials and Gen-Z to enter the entrepreneurial arena. They have grown up in an interconnected world where many barriers to entry have been lowered, allowing them to seize opportunities and pursue their business ventures at an early stage.

An even more critical component is that they are changing what it means to be in business. According to a Microsoft survey, Gen-Z is redefining the idea of work hustle in and outside the office, with 48% of Gen-Zers having numerous side hustles and 62% indicating they have started, or intend to start, their own business. They work on vacation, hold unconventional hours and believe they will be able to retire faster by working for themselves rather than punching a time clock. With nearly 10,000 Baby Boomers retiring daily, these young successors are much needed.

The Mindset Of Young Entrepreneurs

In my experience, Millennials and Gen-Z exhibit several unique qualities that set them apart as entrepreneurs. For one, they often exhibit traits such as adaptability, digital fluency and a desire for purpose-driven work. They prioritize innovation, social impact and work-life balance. These next-generation innovators are typically driven by a vision to create meaningful change and are unafraid to challenge the status quo. Considering these values, they are creating businesses that address pressing global challenges, from climate change to social inequalities.

For example, Boyan Slat, founder of The Ocean Cleanup, has dedicated his time to developing advanced technologies to clean up plastic pollution in the world’s oceans. Whitney Wolfe Herd, founder and CEO of Bumble, created a successful dating app that challenges gender dynamics by having women make the first move. These promising newcomers are creating businesses to fuel their passions, not just fill their pockets.

Embracing Technology And Digital Disruption

Technology is a massive part of this shift. Raised in the digital age, Millennials and Gen-Z often have an inherent understanding of tech. As a result, they can quickly adopt new digital tools and platforms, leveraging them to streamline processes, reach broader audiences and scale their businesses rapidly.

Young entrepreneurs have been at the forefront of the digital revolution in various industries, revolutionizing sectors such as e-commerce, fintech and the sharing economy. For example, companies like Airbnb, founded by Millennials Brian Chesky and Joe Gebbia, have revolutionized the hospitality industry through their innovative online marketplace. Another example: The founder of Doorsteps, Akshay Ruparelia, disrupted the real estate industry in the United Kingdom by creating an online platform that provides affordable and transparent property sales.

Overcoming Challenges And Building Support Networks

While young entrepreneurs bring fresh perspectives and innovative ideas, they often face unique challenges. Limited experience, financial constraints and a lack of established networks can pose obstacles to their success.

However, Millennials and Gen-Z appear to be proactive in seeking support and mentorship. Business incubators, accelerators and networking events have become essential platforms for young entrepreneurs to connect, learn and receive guidance. In addition, initiatives like the Thiel Fellowship and programs offered by organizations such as Y Combinator and Endeavor have provided valuable resources and mentorship to trailblazing startup founders.

Final Thoughts

The rise of young entrepreneurs from the Millennial and Gen-Z generations is reshaping the business landscape. Their adaptability, digital fluency and focus on social impact are revolutionizing industries and challenging norms. By embracing technology and disrupting sectors, they are transforming how we live and work. Supporting their entrepreneurial spirit is crucial for a brighter future. Together, we can shape a world where entrepreneurship becomes a force for positive change and empowerment.