Freedom of attitude | Seth’s Blog

There are two franchised pack-and-ship shops about equidistant from my home.

One has a 4.5 rating and is reliably busy. The other has an astonishingly low 1.5 out of 5 rating.

The physical plant is virtually identical, and the marketing and promo are the same. The only difference is the owner running the second shop.

Tomorrow, he gets yet another chance to make yet another decision about what sort of attitude to bring to his day.

As Victor Frankl reminds us, this is our core freedom. To decide how to face the day.

September 29, 2023