If you’re not familiar with TikTok, here’s a simple explanation of how the algorithm works: The more you engage with a video, the more similar content you’ll get. So if you like or comment on a skin care video, TikTok takes that as a sign that you enjoy those videos and, theoretically, would like to see more.
For some niche TikTok communities, this can be harmless (what’s wrong with more recipes to try out, right?). However, the situation looks quite different for anyone already searching for answers, be it about clearing acne, optimizing gut health, balancing hormones, etc., because the mass amount of content provides countless solutions—none of which are guaranteed to work for you. But still, all of these might convince you that you need to act in a certain way or buy a certain product.
Seeing more and similar content, in this case, is not better. Consider every time you log on to TikTok and all you see is the best products for clearing acne, the one trick that erases wrinkles for good, how to smooth your skin texture in two days‚ and so on. Regardless of the social media platform you use, this rabbit hole can become overwhelming and addicting.
What’s more, “Skin requires time and patience to heal, so it’s actually the worst type of thing to pair with the 24/7, instant gratification style of content we get on social media,” psychologist Chloe Carmichael, Ph.D., tells mbg.
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