Maximizing Impact with Limited Resources

Brought to you by Event People:

Do you feel like your events haven’t been very popular in the past? Maybe you feel as though you’re lacking potential and want to do something about it. Either way, now is the time for you to make a positive change. The tips below show you how you could maximize the impact of your events with ease.

Start Promoting

It’s so important that you begin promoting before the show even begins. Find out if the organizer of the trade show is making a list of the people who are going to be attending. Since they’re planning on coming to the show, it’s a good idea for you to plan how you’re going to grab their attention.

Reach out to the contacts before the show, whether this is through snail mail, email, or even by giving them a call. Offer incentives that actively encourage them to visit you during the show.

You also need to offer them VIP passes, so they feel as though they’re being treated with a level of respect from the start. If you can do this, then you’re bound to see a huge difference in the way your event runs.

Edutain Your Visitors and Guests

Edutain means educating and entertaining your visitors. You have to remember that the main reason why people attend trade shows is because they want to see new products and exciting services. They want to find out what you’re going to offer them and if you’re going to be able to solve their business problems. Where possible, it’s wise for you to give them a demonstration so you can show them what makes your product unique.

You also need to take steps to engage them where possible. Seeing is believing, so make sure that you capitalize on this where possible. If you don’t have enough staff to run your event, such as brand ambassadors, hospitality staff, or temporary event managers, then visit weareeventpeople.co.uk as a good starting point to source a team of highly experienced people to meet your event’s needs.

Give Them an Oasis

If possible, you need to draw people into your booth. One way for you to do this would be for you to give them somewhere comfortable to sit down. Think about it, those who attend trade shows tend to be on their feet all day, every day. Give them a chair, offer them a massage or even offer a cold drink. Warm chocolate chip cookies are great here.

If you know that you’re going to be attending a tech conference, then it’s a good idea for you to have a charging station nearby where people can power their devices. If you give them your time and attention, then you know that they’ll give you something in return.

Create Curiosity

Conduct a bit of unusual activity within your trade show and then display it so you can grab the attention of people who may pass you by. When you have a small crowd of people, this will generate curiosity, and it will make them want to stop and see what all the fuss is about.

Sketching art on an iPad or even engraving initials onto a grain of rice is often a very good way for you to get the traffic flowing. You can also trigger conversation in this way.

Organize a Contest

People love to win. If you want to help them win, then why not start a contest? This can be a great builder of traffic. Just make sure that the contest, and also the prize, aligns with the theme of your event and your branding. Dropping a business card into a fish bowl so people have the chance to win an iPad is a great way for you to build on your connections.

Shape your contests around the goals that you have. Decide how you’d like to give out the prizes, whether you do it through a prize drawer or it’s random. Little things like this will draw more and more people to your booth, which makes it easier for you to make more sales.